Why hire a writer?
Did you know that over 27 million pieces of content are shared per day? Did you also know that websites with a blog get 88% more leads than a website that lacks one?
We’re in the age of sharing, and lacking a blog break your brand. A regularly-updated blog is a great way to share your expertise, to connect with your clients, and to get Google interested in your site. It’s not just blog content, either: the right copy and calls to action on your website can mean the difference between somebody choosing you or going with your competitor.
What makes good web content?
Good web content keeps your audience interested. It teaches them something. It makes them think. It makes them laugh. It does all of these things, or maybe just a few. Sometimes it sells a product — but not all the time! People know when your only goal is to sell and that turns them off like little else. Of course you want to sell! You want to sell your brand, your product, your service.
You need to forge a relationship with your audience, first. You do that through content.
What sort of content is out there?
You name it, it exists.
Content can take the form of videos, audio, blog posts, the written portions of your website that aren’t blog posts, presentations, and more. The sort of content you use depends upon your business. Start simple: a blog to share your expertise, a refresh of your website’s voice, and you can branch out into other areas as you attract more people and gain more confidence. Let me help you get started.
How can I help?
I’m a freelance blogger specializing in small business and real estate. I can help you set up a blog if you don’t have one, or I can write content for a blog that’s a little too quiet. If it’s been a while since you published your website and it could use a face-lift — or stuff about your business has changed and you want those updates professionally written — I can help you with that, too.
Hiring a writer can make all the difference in your business and the leads it generates.
What are you waiting for? Contact me now for a quote.